by Raelene Morey on March 12, 2019

How to Create Beautiful WordPress Landing Pages That Convert

WordPress Landing Page

How do you convince visitors to your site to convert? With a WordPress landing page.

A well-designed WordPress landing page can help increase conversions for your marketing campaigns. Instead of sending visitors to your main website where they can get distracted or even get lost trying to find your offer, sending them to a specially designed landing page can help direct visitors toward clicking your call-to-action.

In this guide, we’ll unpack what landing pages are and cover some best practice tips and tools to help you create beautiful and effective WordPress landing pages.

What is a WordPress Landing Page?

A WordPress landing page, also known as a lead capture page, sales page, or a destination page, is a web page that’s distinct from your main website and encourages users to complete an action.

For example, WordPress landing pages can be used to:

  • Launch a new product
  • Capture emails
  • Drive signups to a membership site
  • Encourage users to make a purchase
  • Encourage users to download a lead magnet, such as a checklist or ebook
  • Provide information about an event and encourage ticket purchases

WordPress landing pages are adaptable and can be used as a destination for ads, social media links, and much more. They may have a lot of copy, like this one, from Melyssa Griffin:

Landing page at Melyssa Griffin

7 Tips for Creating WordPress Landing Pages That Convert

Before you dive into creating a WordPress landing page for your marketing campaign, you’ll need to consider:

  • Your goals. What do you want to achieve with your campaign?
  • Target audience. Who are the people you want to target?
  • Brand personality. What is your tone and voice? How will you convey this on your page?

No matter what kind of WordPress landing page you’re creating, here are seven tips to help you create a page that converts.

1. Make it Mobile-Friendly

Don’t get caught up in the design phase of your landing page. In most cases, landing pages are only used for a short period of time, so don’t waste hours designing your WordPress landing page.

Instead of drowning in the details of design, make sure your landing page looks good and performs exceptionally on mobile devices. Why? Because 50% of all web traffic comes from mobile devices and that figure is growing year-on-year.

Responsive slider

2. Headlines Can Make (or Break) Your WordPress Landing Page

The first words on your WordPress landing page can capture visitor’s attention — or turn them off your offering. When you’ve already compelled a user to click through to your page, don’t lose their attention with a lackluster headline.

Research shows you have between 7 and 15 seconds to grab someone’s attention when they land on your page. Based on the average adult’s reading speed, this means you have between 25 and 50 words to work with, so make sure every word counts.

Agency Landing Page
Agency Landing Page

Here are tips for writing an attention-grabbing headline for your WordPress landing page:

  • Don’t jump right to selling
  • Share benefits first
  • Use clear, active and direct language (no passive language!)
  • Test, test, test. Write several headlines, then implement the one that converts best

3. Be Specific About the Benefits

When sharing benefits, be as specific as possible. Instead of saying “Your productivity will explode!” say “Get 25% more done every day with this simple tool.” Instead of “Grow your email list,” say “Increase email signups by 75% in two weeks.”

Being specific is powerful and ultimately leads to more — and higher quality — conversions.

4. Allow Conversion Above the Fold

You might be tempted to bury the conversion button down at the very bottom of the page to encourage viewers to read all your awesome copy. Don’t do it.

Your WordPress landing page is a destination, which means this probably isn’t the first time they’ve heard about your offer. Sure, some visitors might need some help deciding, but some visitors are ready to pull the trigger. Make it easy for informed visitors to convert right away by including a conversion button above the fold.

Coffee Shop Landing Page template
Coffee Shop Landing Page template

5. Use Social Proof

When you’re shopping online, what is the first thing you look at after finding an item you like? If you’re like me, you head straight to the customer reviews where you expect to find honest, unfiltered feedback about the product.

Online reviews are the tech version of word of mouth marketing and are extremely powerful. In fact, 86% of consumers say reviews are an essential part of their decision-making process.

Including social proof on your landing page in the form of testimonial sliders or reviews will instill confidence in your brand and encourage conversions.

6. Keep Your Copy Clean

Landing pages should use simple, clear, and direct language. Don’t wax poetic for 2,000 words. Use short sentences and focus on the benefits you provide. Write the way you speak and don’t use a $10 word when a $1 word will suffice.

Here is an example of a landing page PayPal uses to encourage users to download an ebook. The copy is short, concise, and shares the benefits right away.

Landing Page at PayPal

7. Use a Clear Call-To-Action

What do you want visitors to do once they land on your page? The final aspect of a WordPress landing page that converts is a strong, clear call-to-action. Tell users what you want them to do and also tell them how to do it. Make the process simple — don’t leave them guessing what the next step is.

Use language such as:

  • “Download Now”
  • “Buy Now”
  • “Sign Up”
  • “Book Now”

Don’t use roundabout language like “Let’s get started” or “Find out more.” Don’t bury the button. Don’t let the visitor doubt what the next step is.

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How to Create Your WordPress Landing Page

Now that we’ve covered what makes WordPress landing pages work, let’s look at several different ways you can create your own.

1. Create WordPress Landing Pages with Plugins

One of the easiest ways to create a WordPress landing page is with a plugin. Fortunately, there are plenty of free and premium options available that can help you design and build an effective landing page. A couple of examples include:

Smart Slider 3

Smart Slider 3

Smart Slider 3 comes with a beautiful collection of landing page templates, which you can use to create impressive landing pages complete with text, buttons, image sliders, video sliders and more using the plugin’s intuitive content and canvas editing modes.

This plugin offers far more WordPress landing page features than the average landing page solutions, but is more affordable than LeadPages. Plus, the free version lets you get started creating a landing page with advanced design tools you won’t find in other landing page tools.

OptimizePress

Create Landing Page with OptimizePress

OptimizePress is a landing and sales page plugin for WordPress. It comes with 60 ready to use templates that are designed to be a high converting sales page. There are 300+ more templates available to purchase in the OptimizePress marketplace.

It comes with an easy-to-use design live editor so you can build WordPress landing pages from scratch, or edit pre-built ones.

The biggest advantage of using a plugin to build your landing page is that you’re not dependent on a theme so it’s easy to simply add a new page to your site without having to switch to a new theme.

2. Create WordPress Landing Pages with Page Builders

Free WordPress Page builders are a great option because they let you create pages visually using drag and drop functionality. This means you can design your ideal WordPress landing page from scratch if you already know what elements you want to include on the page.

Some page builder plugins for WordPress include:

  • Divi
  • Elementor
  • Beaver Builder

The biggest downside to this option is that you can’t simply create one page for your site with a page builder — you need to enable it for your whole site. This means switching your theme to the page builder.

3. Create WordPress Landing Pages with Third Party Solutions

Another option is to create your WordPress landing page with a dedicated third-party tool like LeadPages. LeadPages comes with its own plugin for WordPress, along with 150+ free page templates for lead pages, squeeze pages, pop-ups, splash pages, and thank you pages.

LeadPages has a user-friendly drag-and-drop editor, which allows you to design your WordPress landing page visually without the need for code. Plus, it integrates with popular apps like MailChimp, Salesforce and Stripe.

If you’re looking for a cheap option, this isn’t it. Pricing for LeadPages starts at $25 per month.

How to Create a WordPress Landing Page with Smart Slider 3

If you decide to use Smart Slider 3 to create landing page for your WordPress site, you get a great tool to work with. While it was made to be a slider plugin, in time it evolved to be so much more! This means you can use it as a landing page builder as well. You can put the created sliders to any WordPress theme, so you don’t have to redesign your site to be able to use the slider.

Healthcare Landing Page
Healthcare Landing Page template

Need inspiration or examples of what you can do with Smart Slider 3? Take a look Smart Slider 3’s Slider template library, where you can find lots of great samples. Most samples are sliders, but don’t let that stop you from exploring. At the “Page” category, you can find a handful of beautifully designed custom landing page template. If you have Smart Slider 3 Pro, you can import them with one click and start building your beautiful page.

Landing Page examples in Smart Slider 3
Landing Page Examples in Smart Slider 3

To learn how to create a landing page in Smart Slider 3, check out the video below. You’ll see tips and tricks to create a beautiful landing page which you can also use as your home page!

Wrapping Up

If you are using WordPress, the world’s most popular CMS, you’ve already got a leg up on creating beautiful landing pages. Why? Because plugins like Smart Slider 3 make it super simple to create stunning, well-optimized landing pages for any type of product, service, or business.

Creating an amazing WordPress landing page that converts doesn’t have to be an overwhelming process. The best landing pages use clear, simple, language and make it easy for users to complete their conversion.

Have you used Smart Slider 3 to create a WordPress landing page? Do you have any questions about creating landing pages? Let us know in the comments below!

Raelene Morey

About Author

Raelene Morey is the Chief Bird at Words By Birds , an agency that helps WordPress businesses make better content. Computer science grad turned newspaper journalist and ex-managing editor at WPMU DEV. Raelene has been developing WordPress sites for over 10 years.