So, you have finally launched your WordPress site… Did you? If you are just thinking about it, click this link to choose a quality WordPress theme and you will launch the one in several hours.
This is a guest post written by Amy James, who is the Outreach & Marketing manager at ThemeRex. If you would like to write a guest post on our blog feel free to contact us.
Today building a website is really easy, however, this is just the beginning of the game. The problem is that efforts put into setting it up will go to waste if nobody sees it.
The takeaway is – when your WordPress is up and running, it’s high time to promote it. Not sure where to start? Marketing your resource seems intimidating and confusing, not to mention its cost… Don’t have the budget to invest in paid advertising campaigns?
Don’t get upset! Great news – in this article we are going to tell you about 10 tried‐and‐tested strategies of website promotion that will increase your traffic and won’t cost you a cent.
Sounds too good to be true? Read on, try them all, come back, and tell us about your progress. We are sure it will be tremendous.
1. Guest blog
Guest blogging will help you establish a presence within your niche, grow your backlink profile and make connections in the industry. All these are your instruments to promote your website in the long run.
By the way, do you know how guest blogging works? In plain English, guest blogging is writing articles for other blogs.
Your goal is to write for prominent sites in your niche. This way you are posting your content in prime places and it has good chances to reach the right people. The right people are those who are interested in your topic, who will enjoy your content enough to look for more of it. In other words, you’ll get more traffic for your website!
2. Optimize for search engines
Search Engine Optimisation or SEO is the process of getting your website ranked high on Google and other search engines.
The best thing about this strategy is that it brings consistent, passive traffic to your website. It’s safe to say that it’s the best website promotion tactic if you care of scalable, long‐term results.
Pro tip: It will be much easier to SEO optimize your website if you buy an SEO-ready WordPress theme like RexCoin Theme.
We won’t list all SEO optimization tactics here as it will take too much time. There is enough info on SEO optimization on the net. You can just pick out the best practices that fit for your particular case.
Nevertheless, we would like to tell you one thing. You see a nice boost in traffic when the post is first published and promoted, but this referral traffic soon fades. This is called a “spike of hope” which rapidly turns into a “flatline of nope” on SEO tools graphs. To avoid the phenomenon you need to maintain this strategy.
3. Promote on Reddit
Being the “front page of the internet”, Reddit has a huge potential. But to win you need to know the rules. For newbies, Reddit is a place where you can share and discuss any topic that doesn’t contradict the rules with its millions of users.
Why Reddit is a special place? Because blatant advertising will not work here. Redditors are smart and skeptical. They will smell your ad a mile and drop a ban on you.
Therefore, think twice before saying something there. Your words should be worthy.
4. Promote on Quora
Quora and Reddit are both classified as online forums, but they are completely different. Quora is an entirely user‐generated question‐and‐answer site. Being a Quora user, you can either ask questions or answer them.
We think about Quora as a knowledge market. It is a great place to answer questions related to your niche, establish authority and generate some traffic for your website along the way.
We should warn you that the strategy can take up a lot of your time and dedication. You should act smart as well, but your efforts will pay off.
5. Promote on Facebook
All of us are familiar with social media. But being a casual user of a social network and trying to market on it is not the same thing.
There are two ways to promote on Facebook. They are the “organic” way (through community building/marketing), and through paid ads (this way is relatively quick to set up and guarantees you reaching your goals.) But we don’t speak about paid marketing today.
Well, we don’t think that Facebook needs any introduction. The platform is huge. There are billions of people using it. How many of the people you know are on it? Marketing on Facebook is a matter of how you target and engage your perfect audience.
6. Promote on Twitter
Whatever your business objectives are, Twitter is an all‐in‐one approach to hitting them. You can use it to generate leads, promote your website and increase brand awareness, do customer support, and so on.
Twitter is especially useful for reaching new audiences and tracking people’s feedback about you.
7. Do blogger outreach
Outreach is a strategy where you have the chance to put your content in front of bloggers and influencers in your industry. Your aim is to make them talk about you and link to you.
The simplest form of outreach comes down to the act of reaching out a person and asking for a link back to your website. But it can hardly be called great because awesome outreach is about a lot more than just asking for a backlink.
8. Create a resource offering something valuable for free
As you might have already guessed, this strategy is about creating valuable, unique content. Ideally, it should be centered around your brand or product and offering free access to the materials.
It can be a printable PDF guide or a tutorial series on YouTube. It doesn’t matter, in any case, you should focus on offering valuable stuff to your audience. Soon you will start to notice the efficiency of word‐of‐mouth advertising.
Here quality is the key. Unoriginal, low‐quality content does not gain traction even if it’s free.
9. Respond to comments and engage in conversations
The tactic is not new, just leading back to the basics. Sometimes, the best and the simplest way to build a relationship with people and spark their interest in your website is starting a conversation.
Try to stay aware of everything that is being said in your niche and about your brand, then strategically slip yourself in the discussion where it is possible.
10. Your turn
In fact, there are plenty of ways to promote your website besides the tactics you have just read about.
How to know which strategy is the most effective for you? It depends on your competitive landscape and the resources you have at your disposal, i.e.: timeframe, skills set, team size, etc.
We strongly recommend taking SEO seriously, as the best long‐term method of traffic generation. You can do it on a low or no budget at all and it will bring passive, scalable results. Most of the other methods are one‐off and require consistent effort.
OK, what do you think? Maybe you have your own successful experience with any of the above strategies? Or maybe the best method was not mentioned in this article but had worked wonders for you?
We are waiting for your comments. And don’t forget about likes and shares if you found this content helpful and now you know what to do after launching your WordPress site.